Production Houses Surabaya, Take Note! Here Are the Video Trends for 2024-2025 That Can Boost Your Business

We are soon approaching the end of 2024. For business owners and creative professionals, such as production house Surabaya, it’s clear that this is the year of video content, which can be said to be dominating the landscape. For production houses Surabaya, staying updated with the latest trends is key to remaining relevant and consistently producing high-quality work. So, what are the emerging video trends for 2024-2025? Let’s discuss!

1. Short Videos Dominate the Game

Platforms like TikTok, Instagram Reels, and YouTube Shorts have transformed how we consume video. Production houses Surabaya need to recognize this trend in order to provide services that are in high demand among businesses. Short-form videos continue to be a trend, fueled by the momentum of TikTok and social media favoring brief, short content, which drives this trend forward. Their popularity is propelled by their alignment with consumer lifestyles, which are accustomed to the digital world, a preference for content consumption via smartphones, and a desire for quick, engaging content. Creating concise yet impactful content is also much more cost-effective, making it more advantageous for businesses.

2. Live Streaming Grows in Popularity

Real-time interaction with audiences is becoming increasingly desirable. Live streaming allows brands to connect with customers instantly, answer questions, and create a more personalized experience.

3. Interactive and Shoppable Videos

Videos are no longer just for viewing; they are now interactive. Interactive videos enable viewers to make choices, play games, or even purchase products directly from the video. This type of video requires clear storytelling and a well-defined flow. Production house Surabaya can assist you in professionally designing such videos.

4. Silent Videos Have Their Own Fanbase

You may be annoyed when scrolling through Instagram or TikTok in a busy public space, only to have a video autoplay with loud sound before you can stop it. Or perhaps you want to watch content in another language that requires subtitles. Research shows that 75% of people watch videos on their phones without sound, regardless of any disabilities. YouTube prioritizes content with captions, and a study by Discovery Digital Networks found a 7.32% overall increase in views for captioned videos and a 13.48% increase in viewership during the first 14 days after adding captions.

Video trends continue to evolve rapidly. For production house Surabaya, keeping up with these developments is essential. By producing creative, innovative, and relevant videos, you can help your clients achieve their business goals.

As a production house that has been in the industry for almost a decade, IGB Media Surabaya, has a highly experienced production house team, professionals for branding, advertising, and production house since 2017. Our experience in branding and video production in Surabaya has brought us to meet both national and international business clients to help them craft effective and smart branding strategies. Focusing on branding and creative advertising, IGB Media Production House Surabaya, is committed to providing the best service to maximize company potential by utilizing the right creative advertising platform.

If you are in need of a company that offers production house services in Surabaya with one-stop service, including branding strategy, graphic design, videography, photography, aerial drone cinematography, and social media management, please reach out to us, IGB Media. We will gladly help you elevate your business engagement and reach like never before.