3 Reasons Why Your Business Needs Video Content Produced by a Professional Production House Surabaya

Are you aware that nearly every business today is venturing into the world of digital content, including video content? The role of video content in today’s digital age is so significant that many businesses are eager to collaborate with a production house Surabaya, like IGB Media, to create high-quality video content. From advertisements to tutorial videos, the world of video content is vast and has a huge impact.

However, there are still some brands hesitant to dive into the world of video content, and this often ends up being detrimental to them. Here are the reasons why your business needs professionally produced video content by a Surabaya-based production house:

1. Shorter Audience Attention Span 

Every brand wants to capture its audience’s attention, and video is the best way to do so today. In an era where attention spans are shrinking, static images or long texts are often less effective. On the other hand, videos are dynamic, capable of conveying emotions, telling stories, and most importantly, holding attention.

Without video, brands often struggle to interact effectively with their audience, losing out on many opportunities. An experienced production house Surabaya, like IGB Media, can cater to your brand’s video production needs, from concept to final production.

1. Video Content is Favored by Search Engines

Unlike a decade ago, SEO (Search Engine Optimization) today is not just about written content. Search engines like Google now favor video content. Websites that feature videos typically enjoy longer visit durations, signaling to search engines that their content is of high quality, which boosts search rankings. If your brand ignores the opportunity provided by video content, it risks missing out on appearing in search results and losing a significant amount of potential traffic.

1. Building Audience Trust

Video offers a level of transparency that text or images cannot provide. Seeing a product in use, hearing testimonials from satisfied customers, or getting a behind-the-scenes look at a brand can build invaluable trust. Without video, your brand may miss organic moments to create a deeper connection with your audience.

As a production house that has been in the industry for almost a decade, IGB Media Surabaya, has a highly experienced production house team, professionals for branding, advertising, and production house since 2017. Our experience in branding and video production in Surabaya has brought us to meet both national and international business clients to help them craft effective and smart branding strategies. Focusing on branding and creative advertising, IGB Media Production House Surabaya, is committed to providing the best service to maximize company potential by utilizing the right creative advertising platform.

If you are in need of a company that offers production house services in Surabaya with one-stop service, including branding strategy, graphic design, videography, photography, aerial drone cinematography, and social media management, please reach out to us, IGB Media. We will gladly help you elevate your business engagement and reach like never before.