Getting to Know Snackable Content, Video Trend that is Currently and Popularly Produced by Production House in Surabaya

Getting to Know Snackable Content, Video Trend that is Currently and Popularly Produced by Production House in Surabaya

In the digital era where things move fast, it is getting harder to grip the audience’s attention as their attention spans shorten. Netizens, specifically Millennials and Gen-Zs, prefer contents that are light, quick, and easy to understand. This is where the snackable content concept emerges as the answer to that need. This type of content is now popularly produced in Production House Surabaya and other big cities.

Though, what actually is snackable content, and why is it a trend now?

What is Snackable Content?

Snackable content is a quick, to-the-point content that usually focuses on eye-catching visuals. As the name suggests, like snacks, this content is easy to “consume” in a short time, usually with the duration of under a minute. Snackable content can usually be seen on social media platforms like Instagram, TikTok, YouTube Shorts, and X (Twitter).

Why is Snackable Content being Popularly Produced by Production House Surabaya?

1. Short and concise

In the midst of daily activities, people prefer content that does not take a lot of time. With its short duration, snackable content can deliver a message or entertainment in a matter of seconds. 

1. Easy to share

Because of its short duration, snackable videos are easy to be shared to friends or to social media. This is what makes a content viral easily, especially amongst Millennials and Gen-Zs that are active in the digital world.

1. Accommodate short attention spans that are getting shorter

Study shows that the attention span of the generation today is getting shorter. Snackable content is present to accommodate a fast content consumption lifestyle, where the audience can enjoy information and entertainment without feeling burdened with long durations. 

Production House Surabaya, one of which is IGB Media, produces various types of snackable contents, from promotion videos, film teasers, to short educational contents. Some examples of snackable content that IGB produces include:

• Product Promotion Video: Presenting products captivatingly in 30 seconds or less.
• Educational Content: Sharing important tips or information in a light and to-the-point manner.
• Event Teaser: Short video that arises the audience’s curiosity before a big event.

Snackable content is not a sudden and temporary trend, but it is a response to the ways of how people consume content today. Production houses like IGB Media utilize this trend to produce videos that attract attention fast and effectively. To Millennials and Gen-Zs that always move fast, snackable content is the best way to acquire information or entertainment without having to sacrifice a lot of time.

As a production house that has been in the industry for almost a decade, IGB Media Surabaya, has a highly experienced production house team, professionals for branding, advertising, and production house since 2017. Our experience in branding and video production in Surabaya has brought us to meet both national and international business clients to help them craft effective and smart branding strategies. Focusing on branding and creative advertising, IGB Media Production House Surabaya, is committed to providing the best service to maximize company potential by utilizing the right creative advertising platform.

If you are in need of a company that offers production house services in Surabaya with one-stop service, including branding strategy, graphic design, videography, photography, aerial drone cinematography, and social media management, please reach out to us, IGB Media. We will gladly help you elevate your business engagement and reach like never before.