Understanding the Differences between Advertising Agency and Production House in Surabaya

In the modern era, business competition is not merely about buying and selling transactions, but also creativity in product advertising. Therefore, nowadays, businesses are competing to be at the top and most creative in terms of content marketing to be the top-of-mind in the midst of business competition. This also supports the development of advertising agencies and production houses in Surabaya and other cities.

If you pay close attention, the production houses in Surabaya start to flourish as the need for audio-visual products publication on digital platforms increases. No longer being dominated by the capital, the advertising agency and production house in Surabaya also offers quality works that are just as great as the ones from Jakarta.

However, for starting businesses, it may be hard to differentiate between an advertising agency and production house. Though they seem similar, they are actually two different things. Through this article, we will explore the definition of advertising agency and production house, their differences, and which one will help support your business the best.

Getting to know what Production House is

Production house is a company specialized in producing visual contents that include video, film, as well as advertisement. Most production houses in Surabaya are capable of handling every detail, from starting concept, script writing, production, as well as editing. They will usually collaborate with branding or advertising agencies to translate the concept into a visual story that will attract the client’s designated target audience. 

Getting to Know What Advertising Agency is

If, in general, a production house in Surabaya is specialized in producing visual contents, the advertising agency acts as the strategic partner in creating and executing marketing campaigns that may leave an impact. The main focus of an advertising agency is how to promote products, services, or client’s ideas through calculated communication strategy. They will conduct market research, gather and formulate marketing campaign ideas, plan media placement, produce content, execute, as well as analyze and optimize.

The differences between Advertising Agency and Production House in Surabaya

It is important for businesses to understand the main differences between advertising agencies and production houses in Surabaya to be able to make the right decision for their creative strategy and marketing promotion. These are the main differences:

• Focus and expertise

Production houses focus on producing visual contents that include video, film, and advertisement. They excel in realizing ideas and delivering story visually, as well as other supporting elements, namely music, sound effects, et cetera.

Advertising agencies, however, focus on the planning up until the evaluation of the marketing campaign strategy. They make thorough plans to promote products, services, or client’s ideas, using the combination of advertisement, slogan, and media placement.

• Scope

Work scope of most production houses in Surabaya includes various stages of content making, from crafting ideas, script, production, to post-production or editing.

Advertising agencies handle the more diverse marketing campaign development aspect, including market research, media placement plans, content making, execution, analysis, as well as optimization.

As a branding and creative advertising production company, IGB Media Surabaya, has a highly experienced production house team. We have professionals for branding, advertising, and production house since 2017. Our experience in branding and video production in Surabaya has brought us to meet both national and international business clients to help them craft effective and smart branding strategies. Focusing on branding and creative advertising, IGB Media Production House Surabaya, is committed to providing the best service to maximize company potential by utilizing the right creative advertising platform.

If you are in need of a company that offers production house services in Surabaya with one-stop service, including branding strategy, graphic design, videography, photography, aerial drone cinematography, and social media management, please reach out to us, IGB Media. We will gladly help you elevate your business engagement and reach like never before.